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CHALLENGE:
To continue the high-end brand look for this children's line of educational products from its parent company Playful Life.
CONCEPT:
The concept was to tie whimsy with sophistication. Elements such as mature color are combined with youthful, fonts, content, and illustration.
RESULT:
The custom colors, illustrations, and content tie the look with the parent company which is focused on providing educational products marketable to both high-end retailers as well as cost-conscious consumers. This recipe booklet is engaging for both children and parents alike.
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