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		CHALLENGE: The outdated look of the previous stationery gave the wrong impression of this PR company. In a world of selling your story, their stationery didn't relate to the Paiz PR target audience. CONCEPT: To create a story and be talked about was the theme for this project. Their colorful personalities (which land them big name clients) also came into play. RESULT: Strategically placed speech bubbles give the sense of telling a story and "being talked about". The identity system use vibrant, eye-catching colors to mimic the contagiously exhuberant personalities of the Paiz PR team.