03.22.06
1+1=One Happy Wells Fargo Customer

FigaroDesign got the great opportunity to team with Mackenzie Communications to develop a strong identity for the upcoming Wells Fargo Conference focusing on personal customer services.

Aptly named one-to-one, the logo, like the conference, focused on the personal aspects of communication and solutions brought by interpersonal relationships between Wells Fargo employees and their customers.

The logo was used for the conference signage, conference halls, marketing materials, and promotional items. More than attracting attention, it was a universal symbol of Wells Fargo's goal of connecting their employees with valuable customers.